Colors can make or break a chart. Colors direct our eye movements, and therefore our brains and attention. It's up to you: will you help or hinder your reader's understanding?
Here are some simple strategies for communicating clearly with chart color:
- Strategy 1: Select a custom color palette.
- Strategy 2: Figure out if your categories are nominal, sequential, or diverging.
- Strategy 3: De-clutter by increasing white space and switching some black text to gray.